What is a good engagement rate on Instagram?

Above 3% is considered good, above 6% is excellent. Nano-influencers (1K–10K) typically see 5–10% engagement. Mega-influencers (1M+) often see below 1%. Higher engagement rates command premium rates from brands.

How do I charge for Instagram Reels vs. feed posts?

Reels typically command a 30–50% premium over static feed posts due to their higher reach and discoverability potential. Stories are usually priced at 20–30% of feed post rates given their 24-hour lifespan.

When can you start making money on Instagram?

There is no follower minimum for brand deals — some micro-influencers charge for posts with as few as 1,000 highly engaged followers. Instagram's native monetization (badges, subscriptions) requires at least 10,000 followers.

What is a good engagement rate on Instagram?

Above 3% is considered good, above 6% is excellent. Nano-influencers (1K–10K) typically see 5–10% engagement. Mega-influencers (1M+) often see below 1%. Higher engagement rates command premium rates from brands.

How do I charge for Instagram Reels vs. feed posts?

Reels typically command a 30–50% premium over static feed posts due to their higher reach and discoverability potential. Stories are usually priced at 20–30% of feed post rates given their 24-hour lifespan.

When can you start making money on Instagram?

There is no follower minimum for brand deals — some micro-influencers charge for posts with as few as 1,000 highly engaged followers. Instagram's native monetization (badges, subscriptions) requires at least 10,000 followers.

Instagram

Instagram Earnings Calculator

Calculate what you can earn from Instagram sponsorships, reels, stories, and affiliate partnerships based on your follower count, engagement rate, and niche.

Your Instagram Stats

Followers

Your current Instagram follower count

Engagement Rate

(Likes + Comments) / Followers × 100. Avg is 1–5%

Content Type

Reels earn ~150% of feed posts; Stories earn ~30%

Niche

Business & Tech niches command premium rates

Monthly Sponsored Posts

How many paid brand collaborations per month

Estimated Instagram Earnings

Rate per Sponsored Post (avg)

$35.00

Range: $24.50 – $45.50

Monthly from Brand Deals

$70.00

2 post(s)/mo: $49.00 – $91.00

Monthly Potential (2 posts/mo baseline)

$49.00 – $91.00

Annual Potential (2 posts/mo baseline)

$588.00 – $1,092.00

Estimated Monthly from Affiliate

$7.00

Important Note

These are estimates based on industry benchmarks. Actual rates depend heavily on your niche authority, content quality, audience authenticity, and how you pitch to brands. Micro-influencers (10K–100K) often have higher engagement and can command competitive rates despite smaller audiences.

How the Formula Works

Formula

Rate Per Post = Followers × Engagement Rate × Niche Multiplier Reel Rate = Feed Rate × 1.5 Story Rate = Feed Rate × 0.3

Variables

FollowersTotal Instagram follower count

Engagement RateAverage likes + comments divided by followers, expressed as a decimal

Niche MultiplierDollar value per engaged follower, varies by advertiser demand ($0.012–$0.035)

Worked Example

A fitness creator with 80,000 followers and 4% engagement rate: Base = 80,000 × 0.04 × 0.018 = $57.60 per post. Reel rate = $57.60 × 1.5 = $86.40.

•Industry standard is $10–$100 per 10,000 followers for feed posts, depending on engagement

•Micro-influencers (10K–50K) often have higher engagement rates and charge competitive CPMs

•Reels have premium rates due to higher reach potential vs. static feed posts

•Stories typically command 20–30% of feed post rates due to ephemeral nature

How Instagram Pricing Works

Instagram sponsorship rates are primarily driven by follower count and engagement rate — not views. Brands pay for access to your audience, and a highly engaged audience of 50,000 is often worth more than a disengaged audience of 500,000. Your niche also heavily influences pricing: business, finance, and tech audiences attract higher CPMs.

When to Use This Calculator

Use this before responding to a brand inquiry, when building your media kit, or when evaluating whether a brand offer is fair. The "rate per post" output gives you a baseline — always negotiate up from here, not down.

Frequently Asked Questions

Instagram creators typically earn $10–$100 per 10,000 followers per post, depending on engagement rate and niche. A creator with 100,000 followers might charge $500–$2,000 per sponsored post. Mega-influencers (1M+) can charge $10,000–$100,000+ per post.